The past 12 months presented a tumultuous media landscape, and the industry is still developing tools to cope with unprecedented change
Few expected 2016 to be good; agency heads trotted out familiar euphemisms such as ‘tough’ and ‘challenging’ when asked about business. In the end it was downright bad. Half the world’s celebrities died in the past 12 months, and the MENA advertising market fared little better.
In its Arab Media Outlook 2016-2018, published in May, Dubai Press Club wrote: “The region’s media sector stands at an interesting evolution point. On one end, the unique demographics and the fast pace of digitisation have created a drive for growth. On the other end, o
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