Dentsu Aegis Network’s digital performance agency iProspect has launched operations in Saudi Arabia. It will be headquartered in Jeddah, with a presence in Dentsu Aegis’ Riyadh office and support from its Dubai hub.
IProspect’s offering includes search optimisation, performance, content, online consumer conversion strategies, comparison shopping engines and social.
Saudi operations will be headed by digital performance director Ruark Williams (pictured), who was in the UAE office for the past four years.
IProspect will bolster the digital capabilities of Carat, its sister media agency.
Williams said: “As the second largest Middle Eastern market, Saudi Arabia presents a huge opportun
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