The Kuwait Food Co, also known as Americana, is holding a pitch for its media planning and buying account.
The owners of the Middle East franchises fast food chains KFC, Krispy Kreme and Pizza Hut has worked with MCN-owned Initiative MENA for the past eight years.
However, the Kuwaiti-owned conglomerate called the pitch following Gulf investment firm Adeptio’s acquisition of a majority stake in Americana on October 20.
The investment company, led by UAE-based Emaar Properties chairman Mohamed Alabbar, bought a 66.79 per cent stake in the firm from Kuwait’s Khorafi family for $2.4 billion, making it the biggest of Middle Eastern mergers and acquisitions transaction this ye
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