The former executive creative director of Saatchi & Saatchi Dubai has moved to WPP.
Richard Copping has joined Global Team Blue (GTB) as ECD for the Middle East and Africa, where he will be largely overseeing the creative account for Ford.
Copping served as ECD at the agency for three years, winning accounts such as Cadillac..
He will be working alongside Robert McBrain, managing director of GTB MEA, formally RCKR/Y&R London, Y&R Malaysia CEO and Bates CHI Jakarta CEO,
McBrain arrived in early 2016 to set up GTB Dubai from scratch tapping into the infrastructure of the WPP agencies handling Ford in the region such as Y&R, Wunderman and MEC.
McBrain said: “Our global mode
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