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T11 appoints Rob Hallett as President of Global Music and Festivals

“Great music shows don’t happen by accident — they are built on deep expertise, trusted relationships, and meticulous execution,” said Sia Farr, CEO and Managing Director of Theory 11 Entertainment.

Theory 11 Entertainment (T11) has announced the appointment of Rob Hallett as its new President of Global Music and Festivals.

Theory 11 Entertainment (T11), the Abu Dhabi-based live music and experiential events organiser, has announced the appointment of Rob Hallett as its new President of Global Music and Festivals, reinforcing the company’s ambition to deliver world-class entertainment experiences across the GCC.

A British music executive with more than 40 years’ experience at the highest level of the global live entertainment industry, Hallett is one of the most respected figures in international touring. He founded AEG Live’s UK and international operations in 2005 and went on to deliver landmark projects including Prince’s historic 21-night sold-out residency at London’s O2 Arena and the launch of


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.