JCRADS & PARTNERS, the Dubai-based boutique PR and marketing agency, has secured two new hospitality client wins, marking a powerful start to 2026 and a new phase of accelerated growth following a standout first year.
The new wins include The Spaniel, a British-inspired bar and brasserie on Bluewaters, and FLOR, the Scandinavian and European-influenced restaurant in DIFC that recently announced a collaboration with two-Michelin-starred chef Alex Dilling. JCRADS & PARTNERS is supporting FLOR continued growth and positioning within DIFC’s dining scene while amplifying its culinary story through a calendar of seasonal activations and chef collaborations.
The wins follow a strong close to 2025, with several existing clients expanding their remit to include both PR and social. JCRADS & PARTNERS now manages integrated communications for Sobremesa at Souk Al Bahar, and Prunier Caviar, strengthening its foothold in the hospitality and premium lifestyle space.
Commenting on the agency’s growth, Josh Craddock, Founder and Managing Director, said, “It’s been an incredible end to the year. Less than a year in, we’re agile, ambitious and building real momentum. Our strength lies in supporting brands in multiple ways – from integrated PR and social to focused public relations and fractional marketing – allowing us to move conversations across communities and create meaningful impact.”
Alongside the client wins, the agency has also launched a standalone social media division. The move signals a broader shift among boutique agencies toward integrated storytelling.
