Grey Group MENA has won the creative brief for global sandwich giant Subway across Saudi Arabia.
The agency scooped the fast food franchise following a six-way pitch held over four months.
Grey’s Riyadh office will handle all of Subway’s advertising and communication for all of the brand’s branches across the kingdom.
Marc Bouharb, MD at Grey Riyadh, said: “We are thrilled to be collaborating with the world-famous Subway brand on orchestrating its marketing, advertising and communication strategy in Saudi Arabia.
“We look forward to working together on the planning and execution of winning campaigns and initiatives that will take the brand to new heights across the kingdom, and
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