INSEAD has appointed Houbara Communications as its public relations partner in the UAE.
The appointment follows INSEAD’s growing footprint in the region since the launch of its Middle East Campus in Abu Dhabi in 2017, established in partnership with the Abu Dhabi Department of Education and Knowledge (ADEK) and Abu Dhabi Global Market (ADGM).
Under the remit, Houbara will support INSEAD’s communications and thought leadership efforts in the UAE, with a focus on driving conversations around the future of business education, leadership and innovation, particularly as artificial intelligence continues to reshape global business practices.
Houbara brings experience in education-led communications, having worked with institutions across the region to develop narratives aimed at a broad set of stakeholders, including policymakers, academics, students and industry leaders.
Loretta Ahmed, Founder & CEO of Houbara Communications, said: “We’re proud to deepen our relationship with INSEAD, a school that consistently sets the benchmark for global business education. As their retained agency, we are looking forward to helping them tell their story in a way that resonates across the region, driving meaningful conversations and showcasing their impact on leadership and innovation.”
Rachel Maguer, Executive Director of Communications at INSEAD, added: “Houbara’s deep regional insight and strategic communications expertise make them an ideal partner as we continue to expand INSEAD’s footprint and relevance in the UAE and beyond. We’re excited to work together to elevate our voice and engage with the region’s dynamic business community.”
