Mike Readman is to step down from his positions as country chairman of VivaKi and CEO of Starcom MediaVest Group (SMG) MENA.
Readman, who has been in the region since 2007, will stay on until the end of the year, with Alex Saber, formerly COO of VivaKi, stepping into the position of country chairman.
The departure of Readman is part of wider changes within Publicis’ media agencies in the region, with Philip Jabbour to take the helm as CEO of SMG MENA and Tarek Daouk promoted to the newly created role of chief innovation and integration officer. Both appointments are effective from 1 January. Jabbour was formerly the executive vice president of business development for the broader EMEA
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