Bold Creatives, the creative and content arm of The Bold Group, has partnered with MDLBEAST, the region’s leading music, culture, and entertainment platform, to lead the creative direction for Soundstorm 2025. The collaboration introduces “A City of Beats | مدينة تنبض”, a first-of-its-kind campaign powered by the people – turning Soundstorm’s bold promise, “We built a city for the music,” into a living, explorable experience.
The partnership marks a homegrown creative milestone for Saudi Arabia’s cultural landscape. As part of the campaign, Bold Creatives developed a 3D WebGL digital city where fans could explore DWN TWN and its four distinct districts even before constr
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