Golin MENA has been appointed as the regional PR partner for TOD, the sports and entertainment streaming platform by beIN MEDIA GROUP, following a competitive pitch process.
The remit covers corporate and consumer communications across the GCC, Egypt, North Africa and the Levant. As part of the mandate, Golin MENA will lead earned media activity, strategic storytelling and creative campaign development in support of TOD’s sports and entertainment portfolio.
The partnership comes at a period of strong growth for the platform. TOD has a series of major regional tournaments, original productions and market expansions scheduled for 2026.
Stephen Worsley, Regional Managing Director at Golin MENA, said the win reflects the agency’s approach to culturally relevant storytelling and fast-moving client environments. “TOD is one of the most dynamic platforms in the region, reshaping how audiences consume world-class sport and entertainment,” he said. “Winning this mandate is a big moment for us as it reflects our team’s instinct for culturally sharp, earned-first ideas and our ability to support brands operating at speed and scale. We’re excited to partner with TOD at a time when the region’s streaming landscape is evolving fast.”
To deliver the mandate, Golin MENA will deploy a cross-market team operating across its GCC and North Africa operations.
The appointment adds further momentum to Golin MENA’s regional growth, strengthening its presence across the media, technology, entertainment and sports sectors.
