The Spin: What is the meaning of time

In November, The Spin spun through mass messaging mishaps that raised questions about what era we’re in. Here are some top time turning moments paired with good-old-fashioned typos and artificial intelligence blunders.

1. With a little help from their AI friend, this publication definitely achieved maximum reader impact, but perhaps not for the reason it intended. Screenshots of the mishap ran ablaze across the internet overnight, with comments questioning the credibility of traditional press in the age of AI. If the em dash ‘—’ in the piece didn’t raise eyebrows, the final paragraph surely did.

   

2. The latest delivery player in the UAE boldly took over cities with out-of-home campaigns in the country to celebrate its launch in the market. The Spin couldn’t resist the temptation of seeing what the hype was about. It’s safe to say that the enthusiasm is well-noted, with weekend notifications coming in at the crack of dawn on a Monday morning.

   

3. The Spin thinks the presenters might have dropped the ball on this one. A few letters more, and it would have left us truly aghast. 

4. If you really think about it, the region does kind of run on speedy deliveries. Without our trusty heroes on two-wheelers zipping through traffic to get our orders to us on time, we’d be left damsels in distress. It’s not surprising that the power of teleportation is at play, how else would you explain getting from Bur Dubai to Barsha in just eight minutes?

   
   

5. While autumn can certainly feel like just a moment in the sunny lands of the Middle East, The Spin thinks this store might have its measures of time mixed up. Logic does make a strong case for a moment being significantly shorter than a season.

   

6. This is not an emergency! We seem to have time traveled back to the mid-2010s. Who else remembers the acronym for ‘before all else’ being as overly used as today’s ‘6/7’ or ‘sigma’? The Spin does find comfort in the nostalgia of yesteryear.

   
   

7. The Spin has a new addition to its bucket-list of destinations after the sandy shores of the Maldives and the Seychelles. After all, nothing beats a Jet2 holiday.

   

8. The Spin is gearing up for the festive season. However, it’s not sure which one to prepare for here. This case of mixed messaging has us in a tizz.