Big isn’t necessarily better when it comes to data, says Nadim Samara
Trade has been the fiber of human societies for more than two millennia, taking several forms during that time. The barter method gave way to the mercantile system, where recognised forms of currency yielded purchasing powers beyond the previous means of quantity and quality of goods or services.
In a way, nothing has changed: we still trade with recognisable physical or virtual forms of transaction. Consumers still select their desired brands based on the five needs Maslow described in the 1940s. Brands still aim to maximise their revenues from volumes sold, trying to optimally anticipate demand levels. Our economi
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