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Millie Bobby Brown: Yas Island’s the “perfect place to sprinkle a bit of Hawkins mystery”

Yas Island brand ambassador Millie Bobby Brown and Miral Destinations' Senior VP of Marketing Badr Bourji talk to Campaign Middle East about the strategy behind Stranger Things: The Experience in Abu Dhabi.

Stranger Things lands in Abu Dhabi as Millie Bobby Brown helps Yas Island bring the show’s universe off-screen in an immersive cultural experience.

The future of Hawkins is finally about to unfold. Will our favourite characters make it to the end? Will the stars ever get a break from the chaos? No idea – but one thing’s certain: Millie Bobby Brown, or as we better know her – Eleven, is bringing a little bit of that Stranger Things magic to Yas Island. After years of fighting demogorgons on-screen, she’s now stepping into a real-world adventure – well deserved, too.

Why you ask? Great question. We asked Millie Bobby Brown the same question.

In an exclusive conversation with Campaign Middle East, Brown responded, “Yas Island is such an amazing destination. Seriously, the vibe is unreal. Between the theme parks and all the inc


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.