Teresa Antas Rio, Vice President of Marketing, OSN+ and Anghami.We live in a time where entertainment has never been more accessible, yet audiences have never felt more disconnected. The global streaming landscape is crowded, competitive, and increasingly overwhelming.
Deloitte’s 2025 Media Trends Survey found that nearly half of global consumers say they pay too much for the streaming services they use – a reflection of growing subscription fatigue and choice overload across the industry.
The fatigue isn’t about quality, it’s about clarity. In trying to give everyone everything, we’ve made it harder for people to find what they want. For marketers, this has become more than a creative challenge to be visible in all the noise. Our job has
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