From left (clockwise): Liyana D'Silva, Head of Media; Khushal Chawda, Head of Digital; Marwa Abdelsalam, Head of Social; Hisham Khattab, Senior Art Director.Crowd UAE, a global marketing communications agency, has restructured its boutique agency model in the UAE to adopt a specialised business unit (BU) structure.
The move is designed to future-proof client service excellence, ensure optimal operational speed, and accelerate the pursuit of ambitious scalability targets in the run-up to 2026 by operating at the intersection of AI and human creativity.
“Our agency has always delivered solid results, but to transform from a boutique into a truly scalable, high-performing enterprise, we recognised the opportunity to embed even greater focus,” said Tom Berne, Managing Director, Crowd UAE.
The agency is now organised around three commercially
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