Independent agency Alsayegh Media (AM) has won a full-service brief for Abu Dhabi Police among a raft of new accounts.
The UAE agency will handle media services for the government account with digital and social media playing a key role in upcoming campaigns.
Majid Al Futtaim has also appointed AM to handle an integrated media and creative brief to promote the expansion of its medical arm, City Centre Clinics.
In addition, the agency has also won PR accounts for Brazilian footwear brand Havaianas and Middle Eastern beachwear retailer Hamac, alongside social media accounts for the UAE charity Big Heart Foundation and perfume brand Ajmal.
Launched in 2011 by Abdulatif Alsayegh, founder and former CEO of Arab Media Group, the agency comprises 150 people based in Dubai International Media Production Zone and Abu Dhabi.
Alsayegh, who now serves as AM CEO, said: “There is no substitute for hard work. The team has worked tirelessly to secure these accounts, and has been able to do so because of our ability to adapt to evolving technologies. We are also enhancing our creative sphere as we move into a new, more diversified age of communication.
“The campaign that we are working on for Abu Dhabi Police is of particular interest to our team. Collaborating with such a high-profile organisation that works towards making a positive difference in people’s lives is a great honour.”
