The MMA SMARTIES KSA 2025 Awards returned with a strong showcase of the kingdom’s most innovative, data-led and creatively effective marketing work. Organised by Marketing + Media Alliance (MMA MENA), the awards ceremony brought together agencies, brands and industry leaders to recognise achievements across purpose, performance, creativity, emerging tech and AI-enabled marketing.
The gala evening, attended by the region’s top marketing leaders, saw over 95 trophies awarded across more than 25 categories.
This year’s Best in Show award was presented to entrants Delivery Hero and Carat MENA for Into the Snapverse. The HungerStation campaign also secured multiple wins across categories
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