Tourism is no longer just about going places; it’s the pulse of global innovation. From how we move and dine, to how we play and connect, tourism is quietly powering transformation across industries. This November, the world’s most influential voices will gather in Riyadh to define what comes next for the sector.
Welcome to TOURISE
This isn’t just another conference, it’s a movement. TOURISE is a year-round platform with an annual summit. A summit with more than just talk, it’s for action. A place where decisions are made, deals are struck, and the next 50 years of global tourism are reimagined and brought to life. From November 11 – 13, 2025, Riyadh becomes the epicentre of change for the global tourism sector. TOURISE will convene governments, startups, global corporations and visionary thinkers to come together and unlock the innovations, investments, policies and discussions that are needed to reimagine how we travel. Together we can build a sector that is streamlined, purposeful, intuitive, and above all, more immersive.
The future of tourism is the future of everything.
Tourism touches everything, everywhere. It fuels transportation networks, powers entertainment ecosystems, drives culinary exploration, and strengthens supply chains. It is the connective tissue of the global economy. Sports tourism is projected to reach a staggering $1.3tn by 2032, reflecting its growing influence on global travel long after the final whistle. Major concerts are also driving economic impact, delivering a 25 per cent boost to hotel performance and showcasing the power of cultural tourism.
Meanwhile, artificial intelligence is rapidly transforming the hospitality and tourism landscape, with its market expected to exceed $58bn by 2029, redefining how we plan, book, and experience travel. In need of rest and relaxation? The wellness economy continues to expand and is on track to grow to nearly $9tn by 2028, with tourism playing a central role in this. Together, these trends point to a powerful truth: tourism is becoming the future of everything, and it’s time to make sure the sector is headed in the right direction.
You don’t want to miss this. You can’t afford to miss this.
The TOURISE summit is where bold ideas become real-world solutions. It’s physically exclusive, digitally inclusive, and globally resonant. Whether you’re a policymaker, innovator, investor, or creator, this is your moment to be part of something bigger.
Because the future of tourism impacts us all, and you deserve a front-row seat.
Register now to be part of the must-attend event of the year at: https://register.tourise.com/form/
Let’s shape the future together.
