Omnicom Media Group (OMG) MENA has appointed Florian Pfeifer as Managing Director of Flywheel Commerce Network, the group’s global e-commerce intelligence and retail media technology arm. In addition to leading regional operations, Pfeifer will join Flywheel’s international leadership team, contributing to the development of the Global Retail Network in partnership with Amazon.
Pfeifer brings more than 15 years of global retail and marketing experience to the role. He has previously held senior positions at Schwarz Group (LIDL), Iceland Foods, and most recently ALDI Sued, where he served as Global Group Director – Marketing, Retail Media, Customer Strategy & Digital. During his tenure at
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