Has new production tech and gen-AI made budgets and deadlines tight?

As production and post-production tech – from real-time rendering to the rise of generative AI – the conversation around creativity, timelines and cost has taken a new turn. Has innovation made production smoother or simply set new, unrealistic expectations?

We asked regional experts: Have advancements in production and post-production tech, and the dawn of generative AI led to unreasonably tight budgets and deadlines?

Industry voices seem divided. While some argue that advanced tools have streamlined workflows without disrupting budgets, others believe the push for “faster and cheaper” has come at the cost of craft and realism.

Here’s what each of them had to say.

Lisa K