Title: Group CEO & Partner, Adpro& Group and Adpro& OMD
Years in the role: 10 years
Years in the industry: 36 years
Years in the middle east region: 36 years
Other roles / board memberships: UN Women signatory for equality and inclusion, Injaz mentor and previously board member, Delta Insurance board member, consultant for the Economic Modernization Vision of Jordan.
Power Essay: “What’s the idea worth?”
Once upon a time, that was the only question agencies needed to answer. Awards, cultural resonance, and brand growth were the benchmarks of success. Fast forward to today, and the most important question becomes: “What’s the hourly rate?”.
Procurement today frames relation
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