Title: Managing Director, Middle East & Africa, Bloomberg Media
Years in the role: 11 years
Years in the industry: 22 years
Years in the Middle East region: 24 years: 1985-1994 in Riyadh and 2011-present in Dubai.
Power Essay: A region telling its own story: The rise of Middle Eastern brand ambition
Growing up in Riyadh in the 1980s and 90s, I remember a city and region defined by warmth, culture and a deep sense of community. The energy was always there, in the way people connected, built and imagined their futures – even if much of that story wasn’t visible to the rest of the world. What felt different then was that this story had not yet reached a global stage.
When I re
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