Diriyah Company has partnered with Majid Al Futtaim Holding to introduce a VOX Cinemas multiplex and seven global lifestyle brands to Diriyah Square, marking the first major lifestyle and entertainment partnership for the retail development.
The announcement underscores Majid Al Futtaim’s growing footprint in Saudi Arabia and the continued evolution of the Kingdom’s retail and leisure landscape. The agreement will bring lululemon, Crate & Barrel, CB2, AllSaints, Shiseido, Abercrombie & Fitch and Hollister to Diriyah Square, spanning a total gross leasable area of 13,167 sqm.
The new VOX Cinemas, covering over 7,600 sqm, will anchor the entertainment offering — providing a new
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