Title: CEO, Havas Middle East
Years in the role: 7 years
Years in the industry: 32 years
Years in the middle east region: 53 years
Other roles / board memberships: IAA Board
Power Essay: Raise the floor, raise the work
Our industry was built on competition. It keeps us sharp; it pushes ideas forward; it makes the work better. But somewhere along the way, the race changed. We began competing on how little we could charge and how much we could cram in, rather than on the outcomes we create. We feel it in every pitch, every scope, every late night sprint. We are winning the brief, while quietly losing the capacity to deliver what the brief deserves.
This matters even more in the
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
