Hardee’s Arabia’s Ramadan campaign in Kuwait played on the insight that men have the answer to any question at a Diwaniya. The commercial, created by boutique agency Beattie + Dane and directed by Aziz Aljasmi, stayed true to the community truths that people relate to. However, when asked ‘what are we going to eat tonight?’, ironically, no one has an answer, although Hardee’s ended up as the go-to choice.
BRAND: Hardee’s
TITLE: The Hardest Question
AGENCY: 52 Productions
CREATIVE: Beattie + Dane
EXECUTIVE CREATIVE DIRECTOR: Anes Al Rayes
DIRECTOR: Aziz Aljasmi
PRODUCTION HOUSE: Cinemagic
MUSIC: Byrdkill
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