Title: Chief Strategy Officer, Havas Middle East
Years in the role: 1 year
Years in the industry: 20 years
Years in the Middle East region: 14 years
Power Essay: A beautiful mess – why strategy must double down on difference
It’s messy out there. AI is everywhere. Deadlines get shorter while expectations keep rising. Talent priorities are shifting on both client and agency side. And in the Middle East, visions become reality at a speed no other market can match. Tomorrow arrives today and today quickly turns into a new vision.
What a beautiful mess.
But mess is not the enemy. Sameness is. Everyone now has access to the same tools, the same data, the same trends. AI can
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