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Shantelle Nagarajan
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Ex-Aramex Group CMO Mike Rich launches marketing agency

Shantelle Nagarajan
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RICH offers businesses a fully managed, dedicated marketing team that functions like an in-house department.

RichMike Rich, Founder and CEO, RICH.

Mike Rich, former Group CMO at Aramex, has launched a CMO-led marketing agency, Rich.

The agency offers ‘outsourced marketing departments’: teams that act as in-house divisions but are run entirely by RICH. This model further aims to eliminate the complexity of building internal teams while delivering up to 30 per cent cost savings as compared to traditional hiring, using a hybrid on and off-shore approach.

“After working with hundreds of agencies over two decades, I couldn’t find one truly built for today’s modern marketing leaders’, so I built one myself.” said the agency’s Founder and CEO Mike Rich. “Marketing has fundamentally changed. CMOs are now commercial leaders driving growth


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Tags:agencyAppointmentlaunchmarketingMike RichNewsoutsourced marketing departmentsRICH
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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