Lara Sous, Marketing & PR Lead – MENA, RØDE. RØDE, a global audio technology brand, has appointed Lara Sous as Marketing & PR Lead for the Middle East and North Africa (MENA) region.
With more than 14 years of experience driving marketing strategy and brand growth across the automotive, tech, and creative industries, RØDE claims Sous brings a wealth of regional expertise to the role.
Based in Dubai, she will lead RØDE’s marketing and communications efforts across the MENA region. This includes overseeing PR, brand marketing and brand engagement to amplify RØDE’s global mission locally.
“We’re incredibly excited to welcome Lara to the RØDE team,” said Kalinda Atkinson, Sales and Marketing Director at RØDE. “She brings a rare blend of creative insight, strategic thinking and regional experience that will be vital as we grow our presence across the Middle East. Lara’s leadership will be key in amplifying our brand and deepening our engagement with creators throughout the region.”
Sous joins RØDE following senior roles at Lotus and MG Motor, where she was instrumental in delivering high-impact campaigns, leading brand momentum, and strengthening brand equity across the region.
Her leadership at MG earned multiple accolades, including wins at the PRCA MENA and MEPRA Awards. Prior to this, she has held marketing roles at Audi Volkswagen Middle East. She has also worked agency-side at Ogilvy and Service Plan Group. At these roles, she claims to have delivered campaigns across a broad range industries, including technology, tourism, fashion and automotive.
Commenting on her appointment, Sous said, “Joining RØDE marks a new and a significant milestone in my career. It is a globally renowned brand that lives and breathes creativity, quality & culture.”
“As the MENA region continues to thrive with creator energy & tech innovation, I’m excited to help bring RØDE’s global mission into the region, to empower and shape how stories, narratives and experiences are heard.”
Finally, Sous’ appointment aims to signal RØDE’s investment in the fast-growing creator economy across the Middle East.
