Featured Marketing News

posted on Jul. 28, 2025 at 2:39 pmJul 28, 2025

Saudi Arabia’s PIF, Abu Dhabi’s ADIA top 2025 SWF brand rankings

posted on Jul. 28, 2025 at 2:39 pmJul 28, 2025

The Asset Management and Sovereign Wealth Fund 50 2025 is the second iteration of the Brand Finance annual ranking of the world’s strongest and most valuable AM and SWF brands.

PIF ADIA

For the second year in a row, Saudi Arabia’s Public Investment Fund (PIF) has been named the most valuable and fastest-growing sovereign wealth fund (SWF) brand, according to the latest data from Brand Finance, a leading global independent brand valuation consultancy.
In a separate Brand Finance ranking of the strongest sovereign wealth fund brands, the Abu Dhabi Investment Authority (ADIA) took the top spot, scoring 64.1 out of 100, while Saudi Arabia’s PIF ranked second. The ADIA was also ranked the fourth-most valuable SWF globally.

Meanwhile, the Kuwait Investment Authority placed sixth in each of these rankings, as the 6th most valuable and the 6th strongest sovereign wealth fund brand.

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Tags:Abu Dhabi Abu Dhabi Investment Fund Brand Finance brands fastest growing sovereign wealth funds KSA Kuwait Investment Authority most valuable sovereign wealth funds PIF Public Investment Fund Rankings Saudi Arabia strongest sovereign wealth funds

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.