Phil Lynagh is managing partner of LightBlue
“I have recently been dragged kicking and screaming into the 21st century and it’s a revelation. Up until last month I was a fully paid up member of the digital pessimists associations. A group of baby boomer and generation X’ers committed to the closure of all things internet-based on a belief that the digital era will kill every good thing we stand for, corrupt everyone it touches and completely dilute with very little
effort the power of the creative idea, our very ‘reason for being’. Not anymore.
Yes, I am now an official online evangelist and social networking monster; a true believer. Let me tell you why. The deeper you let yourself
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