
Seedtag has appointed Brian Gleason as its new global Chief Executive Officer, effective 1 August 2025, as the company enters its next chapter of international expansion and deepens its investment in neuro-contextual advertising. The move follows continued momentum for the adtech company in key markets including the Middle East, where Seedtag has expanded its AI-powered contextual solutions for regional brands and publishers.
Gleason brings close to two decades of leadership in digital media and adtech, having previously held senior roles at Criteo, GroupM (now WPP Media), [m]PLATFORM and Xaxis. He was instrumental in shaping Criteo’s commerce media strategy and scaling global data-driven








