Medialinks has been appointed with the launch of Dubai-based brand easy App. In this collaboration, Medialinks will lead strategy, performance, media, and creative for the app.
“We didn’t want an agency. We wanted a partner who could move like a startup and think like a boardroom,” said Farah H, one of easy App’s co-founders. “Medialinks is that partner.”
easy App is a next-generation delivery platform which spans the full digital spectrum: strategy, paid media, mobile growth, performance marketing, social, content, influencer management, and analytics. The app aims to have a transparent and customer oriented approach.
“We love working with UAE born brands and this is the kind of mandate we were built for,” said Zeeshan Sajid Amin, CEO of Medialinks. “easy App has the product. We’re building the muscle around it, performance, presence, and pressure-tested scale.”
With launch campaigns already underway, and the app will go live in the coming weeks with an aggressive media rollout, hyper-local businesses partnerships, and a loyalty model that prioritises user retention.
