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National Paints inks deal with RTA, Mada Media and Hypermedia for metro naming rights

The deal was formalised between National Paints and Hypermedia, with Mada Media acting as the authorised concessionaire under its existing agreement with the RTA.

Dubai’s Roads and Transport Authority (RTA) has announced a new partnership granting naming rights of the Jebel Ali Metro Station to National Paints Factories Co. Ltd (National Paints), a paints and coatings manufacturer in the region. Under the agreement, the station will be renamed National Paints Metro Station for a 10-year period.

The move comes as part of the RTA’s ongoing Metro Station Naming Rights initiative, aimed at creating long-term brand partnerships through high-visibility urban infrastructure. The deal was formalised between National Paints and Hypermedia, with Mada Media acting as the authorised concessionaire under its existing agreement with the RTA.

Strategically


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