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Agency network Elevate acquires RISE Group, expands global reach

Elevate acquires RISE Group, expanding its presence to the Middle East, with RISE co-founders Seth Holmes and Tom Berrington will take on key leadership roles within Elevate.

ElevateFrom left: Seth Holmes, Managing Partner and Co-Founder, RISE; Tom Berrington, Managing Partner and Co-Founder, RISE; Al Guido, Chairman and CEO, Elevate.

Elevate, a global integrated agency network has acquired RISE Group (RISE), a leading commercial services consultancy in the Middle East.

The deal is subject to customary regulatory approval, yet, with this move, Elevate expands its global network in partnership sales and brand representation by harnessing RISE’s proven expertise.

The move also extends Elevate’s operations into the region for the first time, adding RISE’s presence in Riyadh, Jeddah, Abu Dhabi, and Dubai to Elevate’s footprint across North and South America, Europe, Asia, and Australia.

RISE is an award-winning independent marketing and commercial services consultancy that creates, implements, and activates commercial


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.