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Shantelle Nagarajan
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SRMG Labs win Gold and Silver at Cannes Lions

Shantelle Nagarajan
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SRMG Labs and Billboard Arabia take home Gold and Silver Lions Audio & Radio category for The Second Release this Cannes Lions International Festival of Creativity 2025.

SRMG Labs has won Gold and Silver Lions at the Cannes Lions International Festival of Creativity 2025.

The awards were given in the Audio & Radio category for The Second Release, a campaign developed by SRMG Labs for Billboard Arabia that honours the legacy of Saudi Arabia’s first female musical icon, Etab.

Fewer than 0.78 per cent of all entries receive a Gold Lion – underscoring the rarity of this achievement and positioning SRMG Labs among the world’s creative elite.

Jomana Alrashid, CEO of SRMG, said: “This Gold at Cannes Lions is a monumental milestone for SRMG Labs and for the region’s creative voice. In just two years, Labs has become one of Saudi Arabia’s leading cre


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Tags:Billboard ArabiaCannes Lions 2025Cannes Lions International Festival of CreativityEtabfadi mroueJomana AlrashidSRMGSRMG LabsThe Second ReleaseYa Saudi
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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