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Six trends that will reshape the future of retail

Bain & Company's The Future of Retail: Six Disruptions That Could Shape the Next Decade report outlines six trends shaping retail by 2035.

future of retailMarc-André Kamel, Partner and Global Head of Bain & Company’s Retail practice.

The Future of Retail: Six Disruptions That Could Shape the Next Decade, the latest report from Bain & Company, urges retailers to not lose sight of six major shifts impacting their future success in the longer term.

Far-reaching disruptions in the global retail landscape are set to radically – and rapidly – transform the industry over the next decade, Bain finds in its analysis of the trends reshaping retail business models.

“Retail is on the brink of transformation. These disruptions are not speculative, they’re already taking hold,” said Marc-André Kamel, Partner and Global Head of Bain & Company’s Retail practice. “As businesses manage tariff turbulence and other immedia


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.