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PRCA MENA launches podcast hosted by Conrad Egbert

Hosted by Head of PRCA MENA and seasoned journalist, Conrad Egbert, Al Sidq aims to go beyond the headlines to uncover the real stories, perspectives, and thought processes that shape the industry.

PRCA MENA podcast

PRCA MENA has launched its first-ever regional podcast, Al Sidq, which translates to ‘the truth’.

The platform aims to be dedicated to real and honest conversations with influential voices in PR, media and communication within the region.

Hosted by Head of PRCA MENA and seasoned journalist, Conrad Egbert, Al Sidq aims to go beyond the headlines to uncover the real stories, perspectives, and thought processes that shape the industry. From career-defining moments to reflections on the region’s evolving media ecosystem, the podcast will bring together decision-makers and change-drivers for frank, engaging dialogue.

“The PRCA Mena’s new ‘vodcast’ is essentially about people, t


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.