posted on Jun. 13, 2025 at 10:00 amJun 13, 2025

The Spin: What happens when you lean on AI without human intelligence?

posted on Jun. 13, 2025 at 10:00 amJun 13, 2025

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in May 2025.

The Spin received quite a few interesting submissions during the month of May, beginning with an artificial intelligence (AI)-powered advertisement by Coca-Cola, which contains not just one, but two blunders.
The idea of the campaign was to show how the brand has been referenced in several old novels. The hero film shows passages from these novels being keyed out on a typewriter from an author’s point of view. Except, where Coca-Cola is mentioned in the original novels, the company replaces the typewritten font with the brand’s iconic red logo. So far, so good? Things get interesting when the ad references Stephen King’s The Shining and V.S. Naipaul’s A House for Mr. Biswas to shin

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Tags:The Spin

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.