With exactly one year to go until the FIFA World Cup 26™ kicks off across Canada, Mexico and the United States, Visa has announced that Lamine Yamal will serve as a global ambassador for the tournament.
Tarek Abdalla, Chief Marketing Officer, Visa CEMEA, said, “Lamine represents the future of football — bold, exciting, and full of potential. At Visa, we’re constantly looking for new ways to connect with fans through the power of sport.”
He continues, “At Visa, we believe in supporting journeys of personal progress and Lamine embodies the steady commitment and resilience needed to make it to the pinnacle of achievement. In the coming months, we’ll be working with Lamine and our partners in the region to drive engagement among Visa cardholders through a variety of exclusive experiences and benefits. These initiatives will be tailored for our markets and are designed to bring the excitement of the FIFA World Cup™ even closer to our customers here.”
Commenting on the partnership, Lamine Yamal stated, “Football is more than a game, it’s joy and a way to connect with people around the world. I’m proud to partner with Visa to share that passion and inspire people through sport.”
Through innovative fan experiences, athlete partnerships and exclusive cardholder benefits, Visa continues to redefine what’s possible for fans, players, and the future of the game. To celebrate the milestone and build momentum toward the largest FIFA World Cup™ in history, Visa will host exclusive fan experiences for cardholders — including meet-and-greet opportunities with Lamine Yamal in Barcelona and signed merchandise leading into FIFA World Cup 26™.
