Consumers today are increasingly seeking authentic, meaningful interactions and alignment with their values when they engage with brands. Gone are the days traditional advertising and the old marketing funnel approach really worked.
Now, brands must move beyond one-way promotions; and instead work towards fostering emotional connections that drive long-term advocacy. By embracing storytelling as a strategic tool, organisations can turn customers into advocates, creating an impact that extends beyond individual interactions to society.
Traditional brand campaigns, while effective in driving visibility, often come with high costs and diminishing returns. The modern marketplace is saturated with brands
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