GroupM has officially rebranded as WPP Media and is now describing itself as an “AI-driven media company”.
Campaign UK first reported on the move to rename the media investment arm in early May. At the time, a spokesperson said that WPP doesn’t “comment on speculation”.
Of the rebrand, Mark Read, chief executive at WPP, said that while “GroupM was built for a time when media scale mattered most, WPP Media reflects the power of AI, data and technology and simpler, more integrated solutions”.
Mindshare, Wavemaker and EssenceMediacom are set to continue to provide clients with dedicated teams as brands within WPP Media.
Despite media agencies continuing to operate as distinct
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