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Shantelle Nagarajan
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Noon Food, KFC, Hardee’s top ad awareness in the UAE for April

Shantelle Nagarajan
posted on

The ad awareness scores for Noon Food, KFC and Hardee's saw a 9.1 percentage point and 7-percentage point gain, respectively, in the UAE.

Brands UAENoon Food, KFC, and Hardee’s are UAE Advertisers of the Month for April.

Noon Food, KFC, and Hardee’s have each exhibited significant increases in ad awareness for the month of April, as tracked by YouGov’s BrandIndex.

Noon Food experienced a significant increase in ad awareness, rising from 22.8 per cent on March 26 to 31.8 per cent on April 23, marking a 9.1 percentage point gain.

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KFC’s ad awareness went up by 7-percentage points, rising from 37.2 per cent on March 26 to 44.2 per cent on April 22. This increase may be due to earlier marketing campaigns. In


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Tags:Ad AwarenessBrandIndexHardeesKFCNoon FoodYouGov
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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