OSN has announced that it has selected Magnite to power its ‘Advanced TV,’ addressable advertising across the network’s STB linear broadcast and VOD inventory.
The independent sell-side advertising company will manage the delivery of the advertising format to OSN set-top boxes across the region with its Magnite SpringServe video platform ad server.
OSN claims its platform attracts highly engaged, brand-conscious audiences and that it aims to deliver brand experiences aligned with its premium content.
“As the digital landscape evolves in MENA, buyers are increasingly focused on solutions to drive campaign efficiency,” said Hamid Davari, Director – Ad Sales at OSN.
Opening up access to O
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