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StickyGinger strengthens MENA presence with PR hires following brand wins

StickyGinger appoints Bahdja Kirat, Ellie Foster, and Zoe Everett to strengthen its PR and influencer team amid expansion.

StickyGinger

StickyGinger announces the appointment of three new team members, Bahdja Kirat, Ellie Foster and Zoe Everett.

These hires come in the wake of the agency’s acquirement of global fashion brands Karl Lagerfeld and GUESS, as well as its expansion into two new markets in the MENA region, Egypt and Iraq.

Heba Hemdan, Head of PR at StickyGinger said,“We are thrilled to welcome Bahdja, Ellie and Zoe to StickyGinger. Their diverse expertise and shared passion for creative PR make them invaluable additions to our team.”

Hemdan continues, “As we continue to expand our reach and work with some of the world’s most iconic brands, their experience will ensure that StickyGinger remains at


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.