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Life Pharmacy gets RTA metro station naming rights via Mada Media, Hypermedia

RTA grants naming rights of metro station to Life Pharmacy through authorised concessionaire Mada Media and media partner Hypermedia.

Life pharmacyRTA grants naming rights of metro station to Life Pharmacy through Mada Media and Hypermedia.

Life Pharmacy has won the naming rights to the UAE Exchange Metro Station. The metro station will henceforth be known as Life Pharmacy Metro Station, under a 10-year agreement with Dubai’s Roads and Transport Authority (RTA).

Life Pharmacy Group signed the deal with Hypermedia, while Mada Media attended as RTA’s appointed concessionaire under their existing agreement.

“We are proud to partner with RTA through Mada Media to acquire the naming rights for a station that serves as a vital hub within Dubai’s seamless, multi-modal transport network,” said Abdul Rahuman Abdul Nazzar, Chairman and Managing Director of Life Pharmacy Group.

He explained that the motive behind the agreement


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.