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Top brands share insights on shaping talent in a tech-leaning landscape

Leaders from four industry sectors take the stage to unpack the challenges surrounding shaping talent in an ever-evolving workforce.

shaping talentFrom left: Anup Oommen, Editor, Campaign Middle East; Ahmed El Gamal, Senior Director – Marketing; Mariam Farag, VP – Corporate Communications at DAMAC; Ashfaq Bandey, Executive Vice President and Global Head of Talent Acquisition, Mashreq; Wassim Derbi, Head of Marketing, Communication & Training, Hyundai UAE.

This April, Campaign Middle East hosted more than 150 industry professionals at its Campaign Breakfast Briefing: Talent & Technology, featuring a morning packed with insights from top brand and agency marketers, and ending on a panel on shaping talent and teams in a tech-leaning landscape.

Moderated by Campaign Middle East’s Editor, Anup Oommen, the panel comprised of Mariam Farag, VP – Corporate Communications at DAMAC, Ashfaq Bandey, Executive Vice President and Global Head of Talent Acquisition, Mashreq, Wassim Derbi, Head of Marketing, Communication & Training, Hyundai UAE and Ahmed El Gamal, a Senior Director – Marketing in hospitality.

Discussions unveiled several concerns surr


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.