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Shantelle Nagarajan
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Independent creative agency JWI acquired by Charli Wright

Shantelle Nagarajan
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JWI has been acquired by its longstanding Managing Director, following the retirement of John Wilford last year.

JWICharlie Wright, Owner and Managing Director, JWI.

Independent creative agency, JWI, has been acquired by its long-standing managing director, Charli Wright.

This aims to mark a significant milestone in the agency’s journey as it celebrates ten years operating in the Middle East market.

Founded in 2000 by John Wilford, JWI (formerly Rave Communications) first established its Dubai presence in 2015 under Wright’s leadership. Since then, the agency has worked towards building a reputation for bold, strategic creative work, winning clients across the Middle East, and claims it has carved out a niche as an independent regional agency with global standards.

Wright’s claims her acquisition of JWI signals a natural evolution of the business.


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Tags:acquisitionagencyCharli WrightcreativeindependentJohn WilfordJWINews
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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