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Leo Burnett ME adds to KSA leadership with business lead appointment

Bringing with him almost 20 years of experience, Ali Abdulhadi joins Leo Burnett Middle East as Business Lead for its Saudi Arabia offices.

Leo business leadAli Abdulhadi, Business Lead – Saudi Arabia, Leo Middle East.

Leo Burnett Middle East has appointed Ali Abdulhadi as Business Lead for its Saudi Arabia office, where he will oversee client partnerships, creative output, and team development across key accounts.

Currently based in the Eastern Province of the kingdom, Abdulhadi brings close to two decades of experience across the MENA region, having worked with more than a 100 brands in industries spanning automotive, FMCG, technology, aviation, and beyond. His career includes senior leadership roles at agencies and startups, and a portfolio featuring clients such as Mercedes-Benz, UNICEF, Samsung, and Nestlé.

“Ali’s appointment comes at a time when our clients are looking for deeper integration


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.