Campaign’s PR Faces to Watch 2025 – Zeina Ghanem, Account Executive, Redhill MEA
Campaign’s PR Faces to Watch 2025 – Zeina Ghanem, Account Executive, Redhill MEA
Age: 24
Nominated by Suzanne Kanianthra, Senior Director:
Zeina’s journey from law to public relations blends legal precision with creative flair. As a lawyer, she honed meticulous research and persuasive argument skills that now fuel her knack for crafting compelling narratives. Her legal background guides her through complex regulations, while her deep understanding of media dynamics consistently secures quality coverage. With a pulse on emerging trends and a robust network, Zeina makes an impact. Genuine enthusiasm and a collaborative spirit further define her approach, marking her as a valuable team contributor with rising potential.
Career highlights
As an Account Executive at Redhill, I am driven by a passion for storytelling that creates meaningful connections between brands and audiences. My work spans media relations, strategic communications, and executing campaigns that amplify brand visibility. I have collaborated on projects that secured extensive media coverage and forged strong client relationships. With a sharp eye for evolving trends and a results-oriented mindset, I am committed to delivering creative PR solutions that resonate and inspire.
Guiding principles
Creativity, authenticity, and collaboration shape my professional approach. I believe that strong relationships and compelling narratives are at the heart of effective PR. By staying adaptable and strategic, I aim to deliver work that not only meets objectives but also leaves a lasting impact.
Side hustle
As a lawyer who switched to PR, I’ve always been drawn to the power of storytelling and human connections. After years of studying international law in Egypt, I made the bold move to Riyadh to carve out a new path in communications. Overcoming a lifelong phobia of cats, I now find joy in their companionship—proof that fears can turn into love. Passionate about travel and meeting new people, I thrive on new experiences that expand my worldview, fuel my creativity, and enrich both my personal and professional journey.
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